As the official regional tourism organisation for Brisbane, Brisbane Marketing is the key tourism body for the Greater Brisbane Region. It is a fully owned subsidiary of Brisbane City Council. Leisure tourism is an integral component in positioning Brisbane as Austalia's new world city and delivering Brisbane Marketing's brand aspirations as an innovative and enterprising city. Brisbane Marketing is proud to now be responsible for the marketing and promotion of South Bank, Brisbane's iconic riverfront destination and multi award winning precinct, that is visited by more than nine million people each year. This vibrant and inclusive space, where local, interstate and international people meet, work and play continues to provide authenitic customer experiences in the Parklands, Little Stanley St and Grey St all year round.